Five facts that show how the advertising industry fails women

Five facts that show how the advertising industry fails women

ABC Life Style, Feb-06,2016

Women are the most powerful consumers on the planet, making 85% of all purchasing decisions. Across any sector you can think of – technology, cars, houses, pharmaceuticals – women hold the household purse strings.
In the advertising industry, however, there are very few female creative directors making the adverts that women see. In 2008, just 3.6% of the world’s creative directors were female. Since then it has tripled to 11%; in London, my research shows, the figure is about 14% – still shockingly low. Continue Reading...